Brief & Objectives

When our client, a pioneering app offering at-home massage and spa services, approached us, they had a clear vision in mind: to revolutionize the wellness market. Their mission was to make high-quality, convenient, and personalized wellness experiences accessible to a wider audience.

To achieve this, they sought our expertise in driving new therapist and user acquisition through strategic paid channels across the UK and France. Our objective was to design and optimize a seamless end-to-end user journey that would not only encourage app downloads but also foster user engagement and conversion.

By leveraging the power of paid social, paid search, and display advertising, we aimed to expand their reach, attract their target audience, and ultimately establish their app as the go-to platform for at-home wellness services.

Our Solution

To help our client achieve their goals, we developed a comprehensive, multi-platform paid advertising strategy that targeted users at every stage of the customer journey.

Our approach encompassed a wide range of campaign types, including Google Search, Google App, Google Display, YouTube, Meta, and Apple Search. By leveraging these diverse platforms, we were able to identify and reach highly targeted audience segments, ensuring that our client's message reached the right people at the right time.

We crafted tailored campaigns and ad sets for each stage of the customer journey, from initial awareness to intent and, ultimately, conversion. To accurately measure the value of these paid channels, we implemented robust conversion tracking. This allowed us to continually monitor and optimize performance using data-driven insights.

Through a test-and-learn approach, we refined ad copy, landing pages, bid strategies, and feed optimization to maximize campaign effectiveness and drive the best possible results for our client.

Results

By implementing our comprehensive paid advertising strategy, we achieved remarkable results for our client's at-home massage and spa services app. The campaign delivered an impressive Google ROAS (Return on Ad Spend) of 2.14, indicating that for every dollar spent on advertising, the app generated $2.14 in revenue.

Furthermore, the campaign achieved a conversion rate of 2.03%, surpassing industry benchmarks and demonstrating the effectiveness of our targeted approach in driving user acquisition and engagement. With an Average Order Value (AOV) of £67.80, the campaign successfully attracted high-value customers, contributing to the app's overall profitability and growth.

These results underscore the success of our data-driven, multi-platform advertising strategy in helping our client disrupt the wellness market and establish their app as a leading provider of at-home massage and spa services.